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marketing-setup

Initialize cogni-marketing projects by discovering portfolio and trends sources, configuring brand voice, and scaffolding marketing-project.json.

12|2|Updated Mar 4, 2026
Search Tags:#branding#marketing#scaffold#setup#portfolio#gtm#market-selection
One-click install
npx skills add https://github.com/cogni-work/insight-wave --skill marketing-setup
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-setup
Source: https://github.com/cogni-work/insight-wave/tree/main/cogni-marketing/skills/marketing-setup
Command: npx skills add https://github.com/cogni-work/insight-wave --skill marketing-setup

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Coordinating marketing setup across portfolios is complex and time-consuming. This Skill provides a repeatable, guided workflow to discover sources, configure brand voice, select markets, map GTM paths, and scaffold a marketing project structure.

Core Features & Use Cases

  • Project discovery: locate cogni-portfolio projects (portfolio.json) and cogni-trends projects (tips-project.json) to ensure data is available for marketing planning.
  • Brand configuration: set brand identity, voice, and messaging defaults aligned to target markets.
  • Market selection and GTM mapping: read markets from portfolio files and map GTM paths from tips-value-models to define target paths and content priorities.
  • Scaffold generation: create the cogni-marketing project directory structure and a marketing-project.json scaffold ready for content production.
  • Validation gates: enforce that portfolio and tips data exist before project initialization.

Quick Start

Ask the assistant to run the Marketing Setup skill to discover sources, configure brand voice, map GTM paths, and scaffold a new cogni-marketing project.

Frequently Asked Questions about marketing-setup

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up a marketing project with brand voice and GTM paths?▼

Marketing project setup involves discovering cogni-portfolio sources, configuring brand voice, selecting markets, and mapping GTM paths to output a structured marketing-project.json scaffold ready for content production.

What data is required to initialize a marketing project scaffold?▼

Marketing project initialization requires at least one cogni-portfolio project with products and markets, plus a tips project containing value-modeler output to pass validation gates before scaffolding begins.

When do I need to configure brand voice and market selection for GTM?▼

You need brand voice and market selection for GTM when coordinating marketing setup across portfolios, ensuring brand identity and messaging defaults align with target markets before content production begins.

Can I use portfolio.json and tips-project.json to generate a marketing project directory?▼

Yes, portfolio.json and tips-project.json generate a marketing project directory by providing source data that the system discovers to scaffold the cogni-marketing project structure and marketing-project.json file.

What's the best way to map GTM paths from tips-value-models to target markets?▼

The best way to map GTM paths is by reading markets from portfolio files and mapping them from tips-value-models to define target paths and content priorities within the marketing-project.json scaffold.

Why does marketing project initialization fail without portfolio and tips data?▼

Marketing project initialization fails without portfolio and tips data because validation gates enforce that cogni-portfolio and cogni-trends sources exist before scaffolding to ensure data availability for marketing planning.

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