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marketing-sostac

Guide brands through a six-phase SOSTAC interview and write structured markdown plans.

30|5|Updated Mar 6, 2026
Search Tags:#strategy#interview#tactics#auto-discovery#marketing-plan#okrs#sostac
One-click install
npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-sostac
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-sostac
Source: https://github.com/gnoviawan/agentic-marketing/tree/main/skills/marketing-sostac
Command: npx skills add https://github.com/gnoviawan/agentic-marketing --skill marketing-sostac

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Guides brands and marketing teams through the full SOSTAC planning process to replace fragmented strategy work, reduce rework, and produce a single, consistent, execution-ready marketing plan. It removes the friction of research, cross-phase consistency checks, and manual document assembly by combining automated discovery with structured interviews that resume across sessions.

Core Features & Use Cases

  • Automated Auto-Discovery: Runs web research (site, SERP, competitors, reviews, ad libraries, trends) to pre-populate situation inputs and highlight gaps.
  • Stepwise Guided Interview: Facilitates deep, batch-question interviews across the six SOSTAC phases (Situation, Objectives, Strategy, Tactics, Action, Control) with probing follow-ups and SMART/OKR validation.
  • Playbook Routing & Prioritisation: Recommends a tactical playbook via maturity × AARRR routing, ICE scoring of tactics, and a 70/20/10 budget mapping.
  • Resume & Save: Reads completed phase files, resumes at the first incomplete phase, and writes structured markdown outputs to brands/{brand-slug}/sostac/.
  • Use Cases: New brand onboarding, pre-launch planning, strategic refreshes, and preparing briefs for specialist execution teams.

Quick Start

Invoke the skill with /marketing-sostac and tell it which brand to work on to run auto-discovery and begin the guided SOSTAC interview.

Frequently Asked Questions about marketing-sostac

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a SOSTAC marketing plan for a new brand?▼

To build a SOSTAC marketing plan for a new brand, run a guided six-phase interview covering Situation, Objectives, Strategy, Tactics, Action, and Control. The process uses automated web research to pre-populate inputs and synthesizes your answers into saveable markdown documents.

Can I resume a marketing strategy interview if I stop halfway through?▼

Yes, you can resume a marketing strategy interview if you stop halfway through. The system reads completed phase files and automatically resumes at the first incomplete SOSTAC phase, allowing multi-session planning without losing previous situation or objectives data.

How does automated web research help with situation analysis in a marketing plan?▼

Automated web research helps with situation analysis by scanning sites, SERPs, competitors, reviews, and ad libraries to pre-populate inputs. This auto-discovery highlights market gaps and reduces manual data gathering before the SOSTAC strategy interview begins.

What is the best way to prioritize marketing tactics using ICE scoring?▼

The best way to prioritize marketing tactics using ICE scoring is via a maturity × AARRR routing system. This evaluates tactics and maps budgets using a 70/20/10 framework to generate an execution-ready tactical playbook for specialist teams.

Does the SOSTAC planning process support OKR setting and SMART validation?▼

Yes, the SOSTAC planning process supports OKR setting and SMART validation. During the Objectives phase, the guided interview applies SMART and OKR validation to ensure your brand-level strategic goals are specific, measurable, and execution-ready.

Where are the completed SOSTAC marketing plan files saved?▼

Completed SOSTAC marketing plan files are saved as structured markdown outputs in a dedicated directory. The system writes deliverables to brands/{brand-slug}/sostac/ to keep phase documents organized and accessible for execution teams.

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