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marketing-strategist

Design B2B marketing strategies with AARRR metrics and test plans.

56|20|Updated Mar 26, 2026
Search Tags:#messaging#content planning#positioning#marketing strategy#funnel optimization#growth experiments#b2b saas
One-click install
npx skills add https://github.com/markster-public/markster-os --skill marketing-strategist-markster-public
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategist
Source: https://github.com/markster-public/markster-os/tree/main/skills/marketing-strategist
Command: npx skills add https://github.com/markster-public/markster-os --skill marketing-strategist-markster-public

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps B2B teams stop doing generic marketing work by turning strategy, messaging, and campaigns into measurable funnel outcomes tied to clear success criteria.

Core Features & Use Cases

  • Funnel-based planning (AARRR): Maps marketing activities to acquisition, activation, retention, revenue, and referral metrics so each asset has a defined purpose.
  • Positioning and messaging frameworks: Uses Jobs-to-Be-Done, StoryBrand, and customer voice to craft clearer positioning and higher-conversion messaging.
  • Execution-ready deliverables: Produces strategy docs, campaign briefs, channel prioritization, and content calendar structures with experiment and measurement built in.
  • Ongoing optimization loop: Guides teams to learn from engagement and iterate, rather than relying on opinions or one-off launches.

Quick Start

Ask the marketing-strategist to create a 90-day marketing strategy for your product, including your target JTBD, channel prioritization, and success metrics.

Frequently Asked Questions about marketing-strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a B2B SaaS marketing strategy tied to measurable funnel results?▼

A B2B marketing strategy ties creative work to measurable funnel outcomes by mapping activities to AARRR metrics, ensuring each asset has a defined purpose for acquisition, activation, retention, revenue, and referral.

What is the best way to plan content for B2B SaaS funnel optimization?▼

Content planning for B2B SaaS funnel optimization requires producing execution-ready deliverables like campaign briefs and content calendar structures, mapping each piece to specific funnel metrics and integrating a test plan.

How does the AARRR framework apply to B2B marketing campaigns?▼

The AARRR framework maps marketing activities directly to acquisition, activation, retention, revenue, and referral metrics, ensuring every campaign asset has a defined purpose and explicit success criteria rather than generic outputs.

Can I use Jobs-to-Be-Done for B2B SaaS positioning and messaging?▼

Yes, Jobs-to-Be-Done is used alongside StoryBrand and customer voice to craft clearer positioning and higher-conversion messaging, ensuring B2B marketing messaging connects directly to measurable funnel outcomes.

How do I run growth experiments for B2B marketing campaigns?▼

Run growth experiments by producing framework-aligned strategy docs and campaign briefs with experiment and measurement built in, then guiding your team to learn from engagement and iterate rather than relying on one-off launches.

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