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marketing-strategy

Combine Kotler 4Ps with traction-channel scoring to create a 90-day marketing plan.

Updated Jan 13, 2026
Search Tags:#go-to-market#marketing strategy#Kotler 4Ps#channel scoring#startup planning#growth roadmap#traction channels
One-click install
npx skills add https://github.com/cpalumbo/cinzia-claude --skill marketing-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategy
Source: https://github.com/cpalumbo/cinzia-claude/tree/main/.claude/skills/marketing-strategy
Command: npx skills add https://github.com/cpalumbo/cinzia-claude --skill marketing-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps startups craft a focused marketing strategy by combining Kotler's 4Ps with a disciplined traction-channel prioritization framework, enabling efficient use of limited resources.

Core Features & Use Cases

  • Strategy Foundation: Define Product, Price, Place, and Promotion to establish a clear market stance.
  • Channel Scoring: Evaluate 17 traction channels across Potential, Cost, Reach, and Time to Test to identify a Core 3.
  • Idea Generation & Roadmap: Brainstorm tactics aligned to core channels and produce a prioritized 90-day action plan.
  • Use Case: A hardware startup can rapidly set a go-to-market plan by scoring channels and selecting top tactics.

Quick Start

  1. Define your 4Ps for the target customer.
  2. Score all 17 traction channels using the four dimensions.
  3. Pick the top 3 channels and brainstorm aligned tactics.
  4. Create a 90-day prioritized roadmap and loading plan.

Frequently Asked Questions about marketing-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market strategy for a startup with limited resources?▼

To create a go-to-market strategy with limited resources, define your Kotler 4Ps, score 17 traction channels, and build a focused 90-day action plan to prioritize high-impact tactics.

What is traction channel scoring and how does it work?▼

Traction channel scoring evaluates 17 channels across Potential, Cost, Reach, and Time to Test. This scoring mechanism identifies your Core 3 channels to focus marketing efforts and allocate resources efficiently.

How do I build a 90-day marketing roadmap for a new product?▼

Build a 90-day marketing roadmap by first establishing your 4Ps, scoring traction channels to select the top 3, brainstorming aligned tactics, and then producing a prioritized action plan for the next 90 days.

Can I use the Kotler 4Ps framework for startup growth planning?▼

Yes, you can use the Kotler 4Ps for startup growth planning. Defining Product, Price, Place, and Promotion establishes a clear market stance before scoring traction channels and generating focused marketing tactics.

What's the best way to prioritize marketing channels for a hardware startup?▼

The best way to prioritize marketing channels for a hardware startup is scoring 17 traction channels across Potential, Cost, Reach, and Time to Test, selecting the top 3, and aligning brainstormed tactics to them.

Why should I combine traction channels with the 4Ps instead of using one approach?▼

Combining traction channels with the 4Ps ensures your tactical channel selection aligns with your foundational market stance. This prevents scattered spending by enforcing a structured workflow from strategy to a 90-day action plan.

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