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marketing-strategy-pmm

Define product positioning and GTM strategies using April Dunford's methodology.

Updated Aug 27, 2026
Search Tags:#positioning#competitive intelligence#ICP#launch planning#product marketing#GTM strategy
One-click install
npx skills add https://github.com/sharkitect-solutions/sharkitect-claude-toolkit --skill marketing-strategy-pmm-sharkitect-solutions
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategy-pmm
Source: https://github.com/sharkitect-solutions/sharkitect-claude-toolkit/tree/main/skills/marketing-strategy-pmm
Command: npx skills add https://github.com/sharkitect-solutions/sharkitect-claude-toolkit --skill marketing-strategy-pmm-sharkitect-solutions

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps users define product positioning, develop Go-To-Market (GTM) strategies, create competitive battlecards, define Ideal Customer Profiles (ICPs), plan product launches, and craft sales enablement content.

Core Features & Use Cases

  • Product Positioning: Utilizes frameworks like April Dunford's 5-step method to define unique value propositions based on competitive alternatives, not just features.
  • GTM Strategy: Guides users through launch planning, GTM motion selection (PLG, Sales-Led, Hybrid), and international market entry.
  • Competitive Intelligence: Provides frameworks for building battlecards from win/loss data and monitoring competitor activities.
  • ICP & Segmentation: Helps define behavioral ICPs and segment markets based on data-driven criteria.
  • Use Case: A Product Marketing Manager needs to define the positioning for a new feature launch. They would use this Skill to analyze competitive alternatives, identify unique attributes, map them to customer value, and define the best-fit customer segment, ensuring the positioning is distinct and defensible.

Quick Start

Use the marketing-strategy-pmm skill to help define the positioning for a new product launch.

Frequently Asked Questions about marketing-strategy-pmm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define product positioning for a new feature launch?▼

Defining product positioning involves analyzing competitive alternatives to identify unique attributes, mapping them to customer value, and selecting a best-fit segment. This Skill leverages April Dunford's 5-step methodology to ensure your positioning is distinct and defensible.

What is the best way to build competitive battlecards from win/loss data?▼

Building competitive battlecards requires analyzing win/loss data and monitoring competitor activities to create actionable intelligence. This Skill provides structured frameworks to systematically capture competitive dynamics and equip your sales team with defensible talking points.

How do I choose the right GTM motion for my product launch?▼

Choosing a GTM motion depends on market dynamics and buyer personas, requiring evaluation of Product-Led Growth (PLG), Sales-Led, or Hybrid models. This Skill guides launch planning and GTM motion selection to ensure successful market entry.

Can I use this to define an Ideal Customer Profile based on behavioral data?▼

Yes, you can define behavioral Ideal Customer Profiles (ICPs) by segmenting markets based on data-driven criteria. This Skill helps translate behavioral data into clear ICP definitions for targeted product marketing and sales enablement.

Do I need to understand market dynamics before creating a GTM strategy?▼

Yes, understanding market dynamics, buyer personas, and competitive landscapes is required to generate effective PMM outputs. This prerequisite knowledge ensures the resulting go-to-market strategy and product positioning are actionable and accurate.

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