marketplace-analytics

Analyzes marketplace sales, ad spend ROI, competitor pricing, and review sentiment across ecommerce platforms.

1|Updated Jun 21, 2026
One-click install
npx skills add https://github.com/tapway/shogun-os --skill marketplace-analytics-tapway
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketplace-analytics
Source: https://github.com/tapway/shogun-os/tree/main/skills/retail/marketplace-analytics
Command: npx skills add https://github.com/tapway/shogun-os --skill marketplace-analytics-tapway

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve? Marketplace sellers struggle to get a unified view of performance across platforms like Shopee and Lazada, making it hard to track ad spend efficiency, spot competitor price gaps, and understand customer review sentiment without manual data gathering. ## Core Features & Use Cases - Platform Sales Reporting: Aggregates GMV, orders, AOV, and conversion rates by platform and period for cross-channel comparison. - Ad ROI Analysis: Calculates ACOS and ROAS from platform ad managers with trend analysis and attribution window documentation. - Competitor Pricing Monitoring: Tracks competitor prices for matched SKUs and triggers alerts when price gaps exceed configurable thresholds. - Review Sentiment Analysis: Scores customer reviews with NLP, extracts common themes, and flags negative sentiment clusters. - Use Case: A merchandising manager runs a weekly Shopee sales report, discovers a competitor priced a matched SKU 11% lower, and receives an alert to review pricing strategy. ## Quick Start Ask the agent to run a marketplace sales report for Shopee for the current week and summarize GMV, orders, and conversion rate.

Frequently Asked Questions about marketplace-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I compare sales performance across Shopee and Lazada?

Run the platform-sales subcommand with a platform, period, and date to get GMV, orders, AOV, and conversion rate per channel. The report includes platform share and growth rates for cross-channel comparison.

How to calculate ACOS and ROAS for marketplace ad campaigns?

Use the ad-roi subcommand with a platform and month to pull spend, impressions, and clicks from platform ad managers. It calculates ACOS and ROAS with trend analysis, using a standardized attribution window such as 7-day click.

Can I monitor competitor pricing for my marketplace SKUs?

Yes, the competitor-pricing subcommand tracks competitor prices for matched SKUs defined in competitors.yaml. It triggers alerts when price gaps exceed the configured threshold, which defaults to 10 percent.

Why do Shopee and Lazada attribution numbers not match?

Platform attribution models differ and may credit different touchpoints for the same conversion. Raw attribution numbers should never be compared across platforms; standardize on one attribution window and document it.

What are the limitations of marketplace review sentiment analysis?

Sentiment analysis only reflects customers who leave reviews, not the entire buyer base, creating sampling bias. Marketplace APIs also have 24-48 hour data latency, so reports should always label data freshness.