What problem does it solve? Campaign planning often produces mechanically adapted creatives across every channel, with no clear definition of what job each channel does. This Skill establishes a fixed matrix of twelve Movistar channels (TV, digital, email, push, retail, web, and more) so every territory activates only the channels that perform a distinct communicative role. ## Core Features & Use Cases - Channel Role Matrix: Defines the fixed communicative role of each of the twelve Movistar channels, distinguishing which ones MAIA produces copy and assets for versus orchestration-only channels. - Five Transversal Principles: Provides objective criteria (one piece one idea, context rules, depth at journey end) used to evaluate agency creative work. - Territory Activation Rules: Enforces a structured JSON schema for declaring active channels per territory with mission and provenance (plan_area vs propuesta). - Use Case: A Maia Planner building a campaign for a new fiber territory uses the matrix to activate only Email/BTL, Digital, and Web, assigning each a one-line mission and marking whether each activation comes from the area plan or MAIA's own recommendation. ## Quick Start Use this skill to define which Movistar channels to activate for my campaign territory and what mission each channel should fulfill.
