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mckinsey-research

Run 12 sequential market research analyses and produce an executive synthesis.

1|Updated Feb 22, 2026
Search Tags:#go-to-market#strategy#market-research#financial-modeling#competitive-intelligence#tam-analysis
One-click install
npx skills add https://github.com/1337hero/claude-toolkit --skill mckinsey-research
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: mckinsey-research
Source: https://github.com/1337hero/claude-toolkit/tree/main/skills/mckinsey-research-1.0.2
Command: npx skills add https://github.com/1337hero/claude-toolkit --skill mckinsey-research

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Turn AI agents into a full McKinsey-level strategy consulting team capable of performing complete market research and strategic analysis for a business.

Core Features & Use Cases

  • 12 analyses in sequence: Market sizing, competitive landscape, customer personas, industry trends, SWOT/Porter's Five Forces, pricing, GTM, customer journey, financial modeling, risk assessment, market entry, and executive synthesis.
  • End-to-end workflow: Language selection, structured intake, and execution of all prompts with variable mapping to the business context.
  • Output quality: Investor-grade deliverables with scenario planning and synthesized recommendations.

Quick Start

Ask your AI agent to run a full McKinsey-style market research and strategy analysis for my business.

Frequently Asked Questions about mckinsey-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct comprehensive market research and strategic analysis for my business?▼

To conduct comprehensive market research and strategic analysis, this Skill runs 12 sequential analyses covering market sizing, competitive landscape, SWOT, and GTM strategy, finishing with an executive synthesis of actionable recommendations.

Can I use this to generate financial modeling and TAM analysis for market entry planning?▼

Yes, you can generate financial modeling and TAM analysis for market entry planning. The workflow explicitly includes total addressable market sizing, financial modeling, and risk assessment modules to map out entry scenarios.

What's the best way to get McKinsey-grade competitive intelligence and customer personas?▼

The best way to get McKinsey-grade competitive intelligence and customer personas is to trigger the full structured intake process, which systematically maps your business context into 12 sequential strategic analysis prompts.

Does this market research workflow require any specific data dependencies or external API connections?▼

No specific data dependencies or external API connections are required. The workflow operates autonomously using a structured intake process to gather your business context and map it into the analytical prompts.

How does the Porter's Five Forces and pricing analysis integrate into the final deliverable?▼

Porter's Five Forces and pricing analysis integrate directly into the final deliverable. They are executed as sequential steps within the workflow, feeding their outputs into the final investor-grade executive synthesis with scenario planning.

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