What problem does it solve? Teams often ship features without knowing whether they worked, or optimize the wrong metrics and end up with dark patterns. This Skill connects design decisions to observable evidence by defining what to measure, how to measure it, and how to act on what you learn. ## Core Features & Use Cases - Metric Selection with HEART: Applies Google's HEART framework (Happiness, Engagement, Adoption, Retention, Task success) per feature, with counter-metrics to catch harmful side effects. - Goal-Signal-Metric Mapping: Builds GSM chains so every metric traces back to a concrete user or business goal before launch. - A/B Test Design: Structures hypotheses, minimum detectable effect, sample size calculations, guardrail metrics, and common experimentation mistakes. - Funnel Analysis & Ethical Measurement: Defines precise funnel steps, segmentation, and qualitative triangulation, plus checks against Goodhart's Law and dark metric patterns. - Use Case: After launching a new checkout flow, use this Skill to define completion-rate targets, design an A/B test with proper sample size, and pair conversion metrics with post-purchase satisfaction to confirm the improvement is genuine. ## Quick Start Ask the assistant to define success metrics and an A/B test plan for your new feature using the measure skill.