What problem does it solve?
It solves the problem of unclear or misleading UX success measurement, so teams can learn what truly improves user outcomes instead of optimizing for vanity metrics or dark patterns.
Core Features & Use Cases
- Metric selection and success frameworks: Use HEART and counter-metrics to choose measures that reflect user value and anticipate what might go wrong when optimizing.
- Goal–Signal–Metric (GSM) mapping: Define goals, observable signals, and explicit metrics so “we shipped it” becomes “we proved it worked.”
- Experiment and funnel methodology: Design A/B tests with power, MDE, guardrails, and segmentation, and analyze funnels with precise step definitions and qualitative triangulation.
Quick Start
Activate the measure skill to define success for a feature change by mapping the goal, its signal, the exact metric formula/threshold, the counter-metric, and the experiment or funnel plan you will use to validate it.