media-buyer

What problem does it solve?

This Skill helps you analyze and improve Meta Ads performance by connecting creative performance, lead outcomes, and attribution data so you can decide what to scale, cut, or iterate—before spend goes to fatigue.

Core Features & Use Cases

• Creative fatigue detection & creative iteration: compares 7d vs 14d vs 30d signals (CPL/CTR/CP-call) to recommend hook/body/format changes.
• Meta Ads operational control via Graph API: pauses/activates ads, updates budgets at the adset level, and creates/modifies ads while enforcing required url_tags tracking.
• Performance & tracking audit with Hyros/insights: pulls Hyros metrics and Meta insights, cross-checks active ads for missing url_tags, and flags tracking issues.
• Budget allocation & scaling strategy: recommends adset/campaign-level reallocations (including sequencing like “clean before scale”), with concrete next actions.

Quick Start

Use the media-buyer skill to audit my Meta Ads for the last 30 days, detect creative fatigue, and tell me exactly which ads/campaigns to scale, pause, or iterate, including the required url_tags check.