media-pitch

You can pitch journalists by analyzing social analytics and trend data to identify viral content, then matching those earned media opportunities to a database of relevant journalists to draft personalized pitches.

Earned media outreach from social traction is the process of detecting viral content and trending topics across social platforms, then converting that social proof into targeted public relations pitches for industry journalists.

You match journalists to viral content by querying a journalist contact database organized by industry beats and recent coverage, aligning their reporting focus with your trending social media traction.

You can automate drafting personalized media pitches by analyzing social buzz and trend data to generate tailored pitch subject lines, body content, suggested angles, and hooks for targeted journalists.

The best way to bridge social media campaigns with public relations is to identify viral campaign successes as social proof, draft journalist pitches, and develop social amplification and follow-up plans for review.

You need a journalist contact database to maintain and query contacts based on their beats and recent coverage, enabling precise matching of trending social topics to the right reporters for pitch generation.