media-relations

Generate Media Relations Packs for earned media outreach and journalist pitching.

51|8|Updated Jan 22, 2026
One-click install
npx skills add https://github.com/liqiongyu/lenny_skills_plus --skill media-relations-liqiongyu
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: media-relations
Source: https://github.com/liqiongyu/lenny_skills_plus/tree/main/skills/media-relations
Command: npx skills add https://github.com/liqiongyu/lenny_skills_plus --skill media-relations-liqiongyu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill streamlines the entire process of planning and executing earned media outreach, transforming announcements into newsworthy stories that capture media attention.

Core Features & Use Cases

  • Strategic Planning: Develop newsworthy angles, build targeted media lists, and design exclusive/embargo strategies.
  • Content Creation: Draft pitch kits, press materials checklists, and interview preparation guides.
  • Execution & Tracking: Manage outreach cadence, track responses, and prepare spokespeople for interviews.
  • Use Case: Launching a new product? Use this Skill to identify the best journalists to pitch, craft compelling email pitches, and prepare your CEO for interviews, maximizing your chances of securing valuable press coverage.

Quick Start

Use the media-relations skill to create a media relations pack for our upcoming product launch.

Frequently Asked Questions about media-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a product launch to journalists?

Pitching a product launch requires a media relations pack that assesses newsworthiness, builds a targeted media list, and crafts a compelling pitch kit to capture journalist attention and secure earned media.

What is an earned media outreach strategy?

An earned media outreach strategy generates media relations packs to transform announcements into newsworthy stories, targeting journalists with pitch kits and interview prep to secure unpaid press coverage.

How do I write a press release that gets media coverage?

Writing a press release that gets media coverage involves assessing the newsworthiness of your announcement, creating pitch kits, and designing exclusive or embargo strategies to engage targeted journalists effectively.

Can I plan an embargo strategy for my press release?

Yes, you can plan an exclusive or embargo strategy for your press release by developing a media relations pack that manages outreach cadence and coordinates the timing of journalist engagement.

How should I prepare my CEO for a press interview?

Prepare your CEO for a press interview by using a media relations pack to generate interview preparation guides, ensuring your spokesperson is ready to maximize the value of your secured press coverage.

What is the best way to track journalist responses during a PR campaign?

The best way to track journalist responses during a PR campaign is by executing a structured outreach cadence within your media relations pack, monitoring engagement, and adjusting pitches accordingly.