What problem does it solve?
This Skill removes the guesswork and manual effort of managing Meta’s paid advertising stack by providing a structured, API-driven way to create, update, and analyze ads and the assets that power them.
Core Features & Use Cases
- Ad campaign tree management: Create and maintain the full hierarchy of Ad Account → Campaign → Ad Set → Ad → Creative, including status transitions and budget/scheduling control.
- Audiences & lookalikes: Upload Custom Audiences (with correct PII hashing workflows) and generate Lookalike Audiences for expansion and retargeting.
- Conversions API + Pixel workflows: Send server-side events to Pixels using deduplicated event_id handling, enabling cleaner attribution and optimization.
- Insights reporting: Pull performance metrics with breakdowns, action breakdowns, and attribution windows, including async reporting for large jobs.
- Advantage+ campaign configuration: Set up automation levers for modern Advantage+ optimization flows.
Quick Start
Use the meta_ads skill to create an Advantage+ Sales campaign that targets a lookalike audience, attaches your creative assets, and then pulls the last 7 days of campaign-level Insights for quick validation.