What problem does it solve?
This Skill eliminates guesswork and manual planning for Meta (Facebook/Instagram) paid social by producing a complete, executable campaign plan that includes objective selection, audience architecture, creative briefs, ad copy, budget allocation, and optimization guidance.
Core Features & Use Cases
- Campaign Architecture: Clear campaign/ad set/ad structure recommendations with budget splits for prospecting, lookalike, and retargeting layers.
- Audience Strategy: Defined audience types, exclusion rules, and lookalike sizing to minimize overlap and scale efficiently.
- Creative & Copy: Short-form creative briefs, hook-first directions for video/UGC, multi-variant ad copy across funnel stages, and testing variations.
- Optimization Playbook: Metrics to monitor, healthy ranges, pacing cadence, and rules for pausing, scaling, and refreshing creatives.
- Use Case: Launch a new product on Instagram with Advantage+ prospecting, 1% lookalike expansion, and a 30-day retargeting funnel including creative refresh cadence.
Quick Start
Create a Meta campaign for [Client] focused on [Objective] with audience architecture, three creative variations, ad copy for TOFU/MOFU/BOFU, and a 30-day budget and optimization plan.
