What problem does it solve?
This Skill removes the complexity of programmatic Meta (Facebook/Instagram) advertising by codifying campaign hierarchy, dynamic creative assembly, pixel/CAPI integration, and Andromeda-era creative rules so teams can launch reliable, high-performing campaigns without repeated API errors or attribution gaps.
Core Features & Use Cases
- Campaign & Ad Lifecycle: Create campaigns, ad sets, and ads via the Graph API with clear guidance on objectives, CBO vs ABO, and budget strategies.
- Advantage+ Dynamic Creative: Build asset_feed_spec creatives, upload images to adimages to obtain image_hashes, and structure assets for maximum Entity diversity.
- Pixel & CAPI Reliability: Implement dual tracking with event_id deduplication, server-side CAPI templates, EMQ auditing, and environment variable best practices.
- Andromeda & Optimization Rules: Follow Entity Clustering guidance, creative volume targets, Flood & Underbid testing patterns, and scaling/graduation criteria for winners.
- Use Case Examples: Ecommerce ASC+ scaling, lead-generation funnels with CAPI fallback, and high-volume creative testing for performance optimization.
Quick Start
Use the meta-ads skill to create an Advantage+ campaign with is_dynamic_creative enabled, upload images to the adimages endpoint to get image_hash values, and deploy server-side CAPI events that include event_id for deduplication.