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meta-capi-setup

Official

Set up Meta CAPI with dedup and test validation.

Marketing & Sales#workflow#deduplication#capi#meta-ads#server-side-tracking#test-events#pii-hashing
Authoranthril
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Server-side event forwarding with Meta Conversions API is needed to recover lost browser conversions due to ad blockers and iOS 14+ privacy changes. This skill provides a structured approach to implement CAPI with strict deduplication, proper PII hashing, and test-event validation.

Core Features & Use Cases

  • Deduplicates browser and server events using event_id and event_name to ensure accurate reporting.
  • Supports multiple backends (GTM Server Container, Cloudflare Workers, Next.js API routes, and custom backends) to fit different tech stacks.
  • Provides guidance and samples for hashing PII and validating with Test Events before production deployment.

Quick Start

Configure a Meta CAPI backend by selecting GTM Server, Cloudflare Worker, or Next.js API and run a Test Event to validate Event Match Quality.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: meta-capi-setup
Download link: https://github.com/anthril/official-claude-plugins/archive/main.zip#meta-capi-setup

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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