meta-sales-marketing-alignment

Community

Aligns marketing and sales for clearer revenue.

Authorpeterbamuhigire
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Establishes clear KPI ownership, a unified CRM discipline, and a formal lead handover SLA between marketing and sales. It reduces attribution disputes, improves lead-to-revenue visibility, and ensures both functions collaborate with measurable accountability in client engagements and owner-operated businesses.

Core Features & Use Cases

  • KPI Ownership Map: defines marketing-owned, sales-owned, and jointly-owned metrics to prevent disputes.
  • Lead Handover SLA: implements a 4-hour response standard and escalation protocol to accelerate qualification and closure.
  • CRM as Single Source of Truth: mandates a unified CRM for all leads, opportunities, and revenue reporting.
  • Lead Scoring Foundation: establishes a simple, actionable scoring framework to triage leads for follow-up.
  • Monthly Joint Review Meeting: structured cadence to review volume, quality, and attribution with agreed targets.
  • EA-Specific Context: guidance for owner-managed businesses, aligning marketing activity with the owner’s follow-up behaviour.

Quick Start

Configure KPI ownership in your CRM, establish the 4-hour SLA for lead follow-up, and document the monthly joint review agenda.

Dependency Matrix

Required Modules

None required

Components

Standard package

đź’» Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: meta-sales-marketing-alignment
Download link: https://github.com/peterbamuhigire/social-media-skills/archive/main.zip#meta-sales-marketing-alignment

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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