meta-template

Generate WhatsApp Business templates optimized for Meta's Utility classification.

3|Updated Feb 17, 2026

Search Tags:#templates #marketing #compliance #whatsapp #meta api #utility classification

Ready to run

npx skills add https://github.com/martineserios/thebrana --skill meta-template

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: meta-template
Source: https://github.com/martineserios/thebrana/tree/main/system/skills/meta-template
Command: npx skills add https://github.com/martineserios/thebrana --skill meta-template

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and scripts (resource) components.

What problem does it solve?

This Skill helps users create WhatsApp Business templates that comply with Meta's strict Utility classification, avoiding costly rejections and appeals.

Core Features & Use Cases

Template Writing: Generates WhatsApp Business templates optimized for Utility classification using an empirically validated formula.
Classification Guidance: Helps determine if a template is Utility or Marketing and guides through Tier 1 or Tier 2 classification.
Appeal Text Generation: Creates text for appealing rejected templates.
Use Case: A healthcare provider needs to send appointment reminders via WhatsApp. This Skill ensures the templates are classified as Utility, not Marketing, by adhering to Meta's guidelines.

Quick Start

Use the meta-template skill to write a new WhatsApp template for appointment confirmations.

Frequently Asked Questions about meta-template

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write WhatsApp Business templates that pass Meta's Utility classification?▼

To write WhatsApp Business templates that pass Meta's Utility classification, use an empirically validated formula and safe element guidelines to ensure strict compliance and minimize submission friction.

What is the difference between Tier 1 and Tier 2 WhatsApp template classifications?▼

Tier 1 and Tier 2 WhatsApp template classifications distinguish the allowed volume and frequency of Utility messages sent via the Meta API, helping structure transactional anchors based on specific use case requirements.

How do I appeal a rejected WhatsApp Business template submission?▼

You appeal a rejected WhatsApp Business template submission by generating specific appeal text designed to address Meta's compliance rules and justify the Utility classification of your transactional message.

Why does my WhatsApp template get classified as Marketing instead of Utility?▼

WhatsApp templates get classified as Marketing instead of Utility when they fail to adhere to Meta's strict guidelines and lack proper transactional anchors, requiring an empirically validated formula to ensure compliance.

Can I use the Meta API for WhatsApp appointment reminders without triggering Marketing classification?▼

Yes, you can use the Meta API for WhatsApp appointment reminders without triggering Marketing classification by strictly following Utility classification rules and safe element guidelines for transactional messages.