mh-cto-sdlc-market-scan

To validate market opportunity, conduct market research and competitive analysis to gather external signals, map direct and indirect alternatives, and assess the cost of switching and inaction. This confirms the problem is real and worth pursuing.

The best way to research competitive alternatives is to map direct and indirect substitutes, evaluate the cost of switching, and identify re-entry signals indicating if the problem is already well-solved by existing products.

Competitive displacement mapping works by identifying direct and indirect alternatives in the market, analyzing the cost of switching from current solutions, and calculating the cost of inaction to validate the urgency of the problem.

You need market signal gathering when you must confirm the existence and urgency of a problem before committing to product development. It collects external signals that validate the reality of the market opportunity.

Yes, conducting a market scan requires access to external data sources and a framework for analyzing competitive alternatives to accurately validate the market reality and assess the competitive landscape.

A market scan generates a market signal summary and a competitive displacement map. These output artifacts capture external signals and alternative mappings for further analysis before product development.