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microsoft-ads

Audit Microsoft Ads accounts to identify waste and optimize bidding.

97|18|Updated Feb 9, 2026
Search Tags:#ads-audit#microsoft-ads#bing-ads#uet-tracking#linkedin-targeting#shopping-campaigns
One-click install
npx skills add https://github.com/thatrebeccarae/claude-marketing --skill microsoft-ads
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: microsoft-ads
Source: https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/microsoft-ads
Command: npx skills add https://github.com/thatrebeccarae/claude-marketing --skill microsoft-ads

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Audit Microsoft Ads accounts to identify waste, optimize bidding, and improve performance.

Core Features & Use Cases

  • Campaign auditing and optimization for Search, Shopping, Audience, and Performance Max
  • Setup and validation of UET tagging and conversion goals
  • Microsoft-specific features: LinkedIn Targeting, negative keyword expansion, and Clarity integration
  • Post-import optimization after Google Ads import

Quick Start

Run a first-pass audit of a Google-imported Microsoft Ads account and outline immediate optimization steps.

Frequently Asked Questions about microsoft-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit Microsoft Ads campaigns to identify wasted spend?▼

To audit Microsoft Ads campaigns, review Search, Shopping, Audience Network, and Performance Max structures to identify waste, optimize bidding strategies, and improve overall performance using negative keywords and MSCLKID auto-tagging.

What's the best way to optimize a Microsoft Ads account after importing from Google Ads?▼

Post-import optimization for Google-imported Microsoft Ads accounts requires a first-pass audit to outline immediate steps, applying Microsoft-specific practices like UET tagging validation and LinkedIn targeting adjustments.

Do I need UET tagging and conversion goals to track Microsoft Ads performance?▼

Yes, UET tagging and conversion goals are required to track Microsoft Ads performance accurately, enabling validation of setup and integration with Clarity for deeper audience insights.

Can I use LinkedIn targeting with Microsoft Ads Search and Audience campaigns?▼

Yes, LinkedIn targeting is a Microsoft-specific feature applicable to Search and Audience campaigns, allowing advertisers to refine audience reach by professional demographics alongside standard UET tracking.

What is MSCLKID auto-tagging and when do I need it for Microsoft Ads?▼

MSCLKID auto-tagging is a Microsoft-specific tracking parameter needed to ensure accurate click-level conversion attribution across Search and Shopping campaigns during account auditing and optimization.

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