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mkt-campaign-plan

Generate a marketing campaign brief with objectives, audience, messaging, channels, and metrics.

520|175|Updated Apr 8, 2026
Search Tags:#go-to-market#success metrics#audience targeting#channel strategy#content calendar#marketing campaign
One-click install
npx skills add https://github.com/evolution-foundation/evo-nexus --skill mkt-campaign-plan-evolution-foundation
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: mkt-campaign-plan
Source: https://github.com/evolution-foundation/evo-nexus/tree/main/.claude/skills/mkt-campaign-plan
Command: npx skills add https://github.com/evolution-foundation/evo-nexus --skill mkt-campaign-plan-evolution-foundation

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you convert an unclear marketing objective into a complete, executable campaign brief with audience targeting, messaging, channel strategy, a dependency-aware content calendar, and measurable success metrics.

Core Features & Use Cases

  • Structured campaign brief generation: Defines campaign overview, target audience segments, key messages, and supporting proof points.
  • Channel strategy and asset planning: Recommends owned, earned, and paid channels with effort level and optional budget allocation.
  • Execution-ready content calendar: Produces a week-by-week content table with milestones, deadlines, and content dependencies.
  • Measurement and risk coverage: Sets KPIs with tracking guidance and includes risks with mitigations for timeline and channel performance.

Use when you are preparing a product launch, lead-generation push, or awareness campaign and need a ready-to-run plan that teams can execute immediately.

Quick Start

Ask to generate a campaign plan for a specific objective, including your target audience and timeline, and then review the proposed calendar and KPIs.

Frequently Asked Questions about mkt-campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign plan with a week-by-week content calendar?▼

A marketing campaign plan converts your objective, audience, and timeline into a structured brief containing a week-by-week content calendar with milestones, dependencies, and KPIs for immediate execution.

What is a go-to-market campaign brief and what should it include?▼

A go-to-market campaign brief is a structured execution plan defining target audience segments, key messages, channel strategy, a content calendar, success metrics, and risk mitigations to guide product launches.

Can I generate a channel strategy and budget allocation for a lead generation campaign?▼

Yes, you can generate a channel strategy for a lead generation campaign by providing an objective and optional budget. The resulting plan recommends owned, earned, and paid channels with corresponding effort levels and budget allocations.

How do I set success metrics and KPI targets for an awareness campaign?▼

To set KPI targets for an awareness campaign, input your campaign goal and timeline. The generated plan provides specific success metrics with tracking guidance to measure channel performance and overall campaign impact.

What do I need to prepare before generating a structured marketing campaign plan?▼

Before generating a marketing campaign plan, you need to define your campaign goal, identify the target audience, set a timeline, and optionally determine a budget to ensure the deliverable covers assets, risks, and next steps.

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