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mkt-competitive-brief

Generate competitor positioning and messaging comparisons with content gaps and action plans.

520|175|Updated Apr 8, 2026
Search Tags:#messaging#positioning#go-to-market#battlecard#competitive research#content gap analysis#market comparison
One-click install
npx skills add https://github.com/evolution-foundation/evo-nexus --skill mkt-competitive-brief-evolution-foundation
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: mkt-competitive-brief
Source: https://github.com/evolution-foundation/evo-nexus/tree/main/.claude/skills/mkt-competitive-brief
Command: npx skills add https://github.com/evolution-foundation/evo-nexus --skill mkt-competitive-brief-evolution-foundation

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps you quickly understand how competitors position themselves, how their messaging differs, and where your content and offers can win by identifying gaps, opportunities, and threats.

Core Features & Use Cases

  • Structured competitor research: Collects intelligence from competitor websites, recent news, content channels, review sites, and job postings to understand strategy and market signals.
  • Messaging and positioning comparison: Produces an executive summary, competitor profiles, and a side-by-side matrix covering tone, value proposition, buyer focus, and differentiators.
  • Actionable output for teams: Generates content gap analysis, recommended actions, and sales-ready battlecard elements (strengths, weaknesses, landmines, and objection handling).

Quick Start

Use the mkt-competitive-brief skill to produce a full competitive brief by asking for an analysis of a specific competitor or market segment and include your product context if you want tailored recommendations.

Frequently Asked Questions about mkt-competitive-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitive battlecard from market research?▼

Build a competitive battlecard by structuring web research across competitor websites, news, and review sites to extract positioning differences. The resulting brief provides sales-ready elements including strengths, weaknesses, landmines, and objection handling.

What is competitor positioning analysis and how does it identify content gaps?▼

Competitor positioning analysis compares your value proposition against rivals to reveal messaging overlaps and untapped opportunities. It generates a side-by-side matrix covering tone and buyer focus, directly highlighting actionable content gaps and market threats.

Can I generate a market comparison brief without providing my own product context?▼

You can generate a market comparison brief without product context, but including it is recommended. Supplying your product details allows the analysis to output tailored recommended actions and specific content gap opportunities rather than generic competitor profiles.

What sources do I need to research for a go-to-market competitive assessment?▼

A thorough competitive assessment requires structured research across primary and secondary sources including competitor websites, recent news, content channels, review sites, and job postings. These sources collectively reveal market strategy signals and positioning shifts.

What is the best way to assess the impact when a competitor launches a new campaign?▼

Assess competitor campaign impact by running a positioning and messaging comparison that evaluates their new value proposition and buyer focus. This generates an executive summary of threats and a recommended action plan with a research recency date.

What is included in a competitor positioning and messaging comparison output?▼

The output includes an executive summary, detailed competitor profiles, side-by-side comparison matrices, and a recommended action plan. It also features a content gap analysis and sales battlecard elements like landmines and objection handling.

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