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mkt-experiment

Automate A/B and multivariate marketing experiments with statistical analysis and playbook updates.

520|175|Updated Apr 8, 2026
Search Tags:#automation#marketing#A/B testing#playbook#statistics#experimentation#multivariate
One-click install
npx skills add https://github.com/EvolutionAPI/evo-nexus --skill mkt-experiment
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: mkt-experiment
Source: https://github.com/EvolutionAPI/evo-nexus/tree/main/.claude/skills/mkt-experiment
Command: npx skills add https://github.com/EvolutionAPI/evo-nexus --skill mkt-experiment

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The Growth Engine automates autonomous marketing experimentation across channels, turning hypotheses into data-driven decisions and reducing guesswork in campaign optimization.

Core Features & Use Cases

  • Create A/B or multivariate experiments with hypotheses, track variants, and log data points
  • Run statistical analysis (bootstrap CI + Mann-Whitney U) and auto-promote winners to a living playbook
  • Generate weekly scorecards and suggest next experiments to keep improving outcomes

Quick Start

Run the experiment engine to create a new campaign, log data points after publishing content, and score results to update the playbook.

Frequently Asked Questions about mkt-experiment

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate A/B testing across multiple marketing channels?▼

Autonomous marketing experiments automate A/B and multivariate testing across channels by logging data points, running statistical analysis, and auto-promoting winning variants to a living playbook for data-driven campaign optimization.

What statistical methods are used for multivariate testing validation?▼

Multivariate testing validation uses bootstrap confidence intervals and the Mann-Whitney U test to analyze logged data points, ensuring statistically significant results before auto-promoting winning variants to your playbook.

How many variants can I run in a single multivariate experiment?▼

You can run up to 10 variants simultaneously using batch mode, which enforces per-variant sampling to maintain statistical integrity while identifying the highest performing campaign tactics.

How do marketing experiment results get promoted into a playbook?▼

Winning variants are auto-promoted into a central living playbook after passing statistical analysis, automatically updating your tactical recommendations and generating weekly scorecards to guide next experiments.

What's the best way to identify winning marketing tactics without guesswork?▼

Autonomous marketing experiments turn hypotheses into data-driven decisions by running A/B tests, logging performance data, and applying bootstrap confidence intervals to statistically validate and auto-promote winning tactics.

Can I generate weekly performance scorecards for ongoing marketing experiments?▼

Weekly scorecards are generated automatically from logged experiment data, summarizing variant performance and suggesting next experiments to continuously improve campaign outcomes and update the central playbook.

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