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mkt-performance-report

Generate marketing performance reports with metrics, trends, and recommendations.

520|175|Updated Apr 8, 2026
Search Tags:#reporting#executive summary#trend analysis#marketing performance#campaign analytics#metrics dashboard#optimization recommendations
One-click install
npx skills add https://github.com/evolution-foundation/evo-nexus --skill mkt-performance-report-evolution-foundation
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: mkt-performance-report
Source: https://github.com/evolution-foundation/evo-nexus/tree/main/.claude/skills/mkt-performance-report
Command: npx skills add https://github.com/evolution-foundation/evo-nexus --skill mkt-performance-report-evolution-foundation

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps you translate marketing performance data into an executive-ready report that explains what happened, why it happened, and what to do next.

Core Features & Use Cases

  • Executive summary that highlights wins and risks: Produces a concise overview with headline trends plus one key win and one concern.
  • Key metrics dashboard with targets and status: Organizes performance into tables for the right report type (campaign, channel, content, or overall cadence).
  • Trend analysis and prioritized recommendations: Identifies inflection points and turns insights into a 2x2 impact vs. effort action plan, followed by next-period focus.
  • Use cases: Wrap up a campaign, produce weekly/monthly/quarterly stakeholder summaries, or convert raw metrics into decision-ready priorities.

Quick Start

Ask for a campaign report by saying: "Generate a marketing performance report for the last month for our paid search campaign, using the metrics I provide, and include trend analysis, what worked/what needs improvement, and top recommendations for next period."

Frequently Asked Questions about mkt-performance-report

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate an executive summary from campaign analytics data for stakeholder updates?▼

An executive summary for marketing performance reports requires inputting your campaign analytics data, time period, and optional comparison context to output headline trends, key wins, and risks. The report organizes metrics into dashboard tables for stakeholder review.

What is the best way to turn raw marketing metrics into actionable optimization recommendations?▼

Turning raw marketing metrics into optimization recommendations involves identifying trend inflection points and mapping them onto a 2x2 impact versus effort action plan. This process outputs prioritized next-period focus areas for campaign, channel, or content improvements.

Can I create a cross-channel marketing performance report without connected analytics?▼

Yes, you can generate a cross-channel marketing performance report using user-provided metrics instead of connected analytics data. You need to specify the report type, time period, and optional comparison context to produce the executive summary and dashboard tables.

How does trend analysis work for marketing performance reporting across different time periods?▼

Trend analysis for marketing performance reporting works by evaluating metrics over a defined time period with optional comparison context. It identifies inflection points and trend direction to explain what happened, why it happened, and what to do next for your campaigns.

What do I need to prepare before generating a monthly marketing performance report?▼

To generate a monthly marketing performance report, you need to define the report type, specify the time period, provide optional comparison context, and supply either connected analytics data or user-provided metrics to output an executive summary, dashboard, and recommendations.

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