What problem does it solve? Most products are built first and priced at launch, which is why the majority miss revenue targets. This Skill applies the Monetizing Innovation framework to validate willingness to pay before building, diagnose monetization failures, and design pricing, packaging, and monetization models from evidence instead of gut feel. ## Core Features & Use Cases - Willingness-to-Pay Research: Run WTP interviews with the three-point price probe, purchase-probability scales, and simplified conjoint to find price ranges before specs freeze. - Failure Diagnosis: Classify underperforming products as feature shock, minivation, hidden gem, or undead using a decision tree, then apply the matching countermeasure. - Packaging and Tier Design: Classify features as leaders, fillers, or killers per segment and build good-better-best tiers with fences, anchors, and upgrade paths. - Use Case: A SaaS founder with a flat $99/month price and a suspiciously high win rate uses the Skill to run WTP interviews, discovers three value segments, and launches tiered pricing that lifts ARPU without raising churn. ## Quick Start Ask the assistant to audit your current pricing and packaging using the Monetizing Innovation framework and recommend changes to reach a 10/10 score.