moral-foundations-framework

What problem does it solve?

The Moral Foundations Framework helps analysts, communicators, and facilitators diagnose why groups disagree by translating statements, policies, and cultural behaviors into the six moral foundations. It reveals hidden value drivers behind political polarization, organizational friction, and failed messaging so you can move conversations from moral conflict toward mutual understanding.

Core Features & Use Cases

• Systematic Diagnosis: Map utterances, policy texts, and cultural practices onto the six foundations (care, fairness, loyalty, authority, sanctity, liberty) and score their relative prominence.
• Conflict Analysis: Identify when disagreements stem from differing moral priorities versus competing factual claims, and surface overlapping foundations that can be leveraged for consensus.
• Reframing & Messaging: Produce alternative framings and communication templates tailored to a target audience's strongest foundations to increase receptivity.
• Organizational Culture Audit: Audit official values, informal norms, and incentives to detect over- or under-represented moral foundations and recommend balancing interventions.
• Use Case Example: Reframe an environmental policy for conservative communities by emphasizing sanctity (protecting the homeland) and loyalty (stewardship for future generations) instead of only harm-based appeals.

Quick Start

Ask the framework to analyze a set of stakeholder statements, return a ranked six-foundation profile for each stakeholder, and propose three candidate reframes for bridging communication gaps.