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movistar-brand-guidelines

Applies Movistar brand voice, color palette, typography, logo, and photography rules to any branded deliverable.

1|Updated Jun 29, 2026
Search Tags:#typography#color palette#copywriting#brand guidelines#wcag contrast#html linting#movistar
One-click install
npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill movistar-brand-guidelines-superreal-io
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: movistar-brand-guidelines
Source: https://github.com/Superreal-io/maia-campaign-skills/tree/main/movistar-brand-guidelines
Command: npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill movistar-brand-guidelines-superreal-io

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve? Producing Movistar-branded content (copy, emails, social posts, documents, web/UI text, presentations) without the official brand book leads to off-brand outputs: wrong colors, wrong tone, misused logo, inaccessible contrast. This Skill encodes the complete Movistar brand system so every deliverable sounds and looks like Movistar. ## Core Features & Use Cases - Brand voice and copywriting rules: 19 governing copy principles plus 9 copywriting principles, tone of voice, price/symbol formatting, and the LOVE/CHOOSE/BUY communication system. - Visual identity enforcement: flat color palette (Azul Movistar #0066FF, no gradients) with WCAG contrast matrix, Movistar Sans typography (bundled font files), the "M" logo SVG assets, and a curated 81-image brand photography bank with a selection algorithm. - Deterministic QA for HTML/React artifacts: a pure-Python linter (scripts/lint_artifact.py) that flags gradients, em-dashes, lowercase "movistar", pure white/black, forbidden contrast combinations, and more, plus pre-validated HTML patterns and CSS brand tokens. - Use Case: Ask for a Movistar promotional landing page; the Skill composes it from validated brand blocks, runs the linter until zero failures, and references brand photos via resolvable movistar:// IDs. ## Quick Start Write a Movistar-branded email announcing a new fiber plan following the brand guidelines.

Frequently Asked Questions about movistar-brand-guidelines

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I make AI-generated copy follow Movistar brand guidelines?▼

Activate this Skill before producing any Movistar-branded output. It enforces the brand voice (close, optimistic, human), the 19 copywriting principles such as no em-dashes and headlines without final periods, and correct price and symbol formatting like 45€ or 300Mb.

What colors does the Movistar brand palette use?▼

The palette is flat color with no gradients: Azul Movistar #0066FF, Blanco Movistar #FFFAF5, Negro Movistar #262423, plus four light secondary colors and a 10-step gray scale. A WCAG contrast matrix defines which text/background combinations are allowed or forbidden.

How do I validate a Movistar HTML or React artifact for brand compliance?▼

Run python3 scripts/lint_artifact.py on the generated file. The pure-Python linter checks 20 rules including gradients, em-dashes, lowercase brand name, pure white/black, forbidden contrast pairs, and missing image dimensions; fix all FAIL findings before delivery.

Can I use the Movistar logo and fonts in web artifacts?▼

Yes. Reference the logo via movistar://logo-m-blue (or -white/-mono) or embed the bundled SVG with a symbol/use pattern. For typography, declare font-family 'Movistar Sans' only; the runtime injects the font, so embedding base64 @font-face is a lint failure.

Does this Skill generate PowerPoint decks or Word documents?▼

No, it provides brand criteria only. For decks it works alongside the movistar-pptx and pptx skills, and for Word documents it pairs with the prebuilt docx skill using the brand/word-document.md reference for style hierarchy and color remapping.

When should the Movistar brand guidelines not be applied?▼

Only when the user explicitly asks not to follow the brand guide. Otherwise the Skill applies to any Movistar-branded deliverable regardless of format, even if the request does not mention a specific file type.

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