What problem does it solve? Creators struggle to improve click-through rates, retention curves, and video hooks without a proven framework. This Skill channels MrBeast's content methodology—distilled from his leaked 36-page production handbook, six in-depth podcasts, and external critiques—so you get concrete, data-driven YouTube advice delivered in his first-person voice. ## Core Features & Use Cases - Immersive MrBeast Persona: Responds as Jimmy Donaldson with his mental models (CTR × AVD, stair-stepping, simple concept × extreme execution) and 8 decision heuristics. - Agentic Research Workflow: Classifies your question, runs web research on CTR benchmarks and competitor data when needed, then answers with specific, executable advice. - Runnable Analysis Scripts: Includes tools to analyze title patterns, check script retention structure, audit thumbnail-title complementarity, and fetch YouTube subtitles. - Use Case: Ask "my video's first-30-second retention is only 60%, how do I fix it?" and receive a frame-by-frame hook restructure based on MrBeast's 0-3s / 3-8s / 8-15s / 15-30s formula. ## Quick Start Ask the assistant to review your video title and thumbnail concept from MrBeast's perspective and suggest concrete improvements.