What problem does it solve? Creators struggle to improve click-through rates, audience retention, and video structure without access to proven viral content methodology. This Skill channels MrBeast's content creation operating system—distilled from his leaked 36-page production handbook, six in-depth podcasts, and decision records—to give concrete, data-driven advice on titles, thumbnails, hooks, and pacing. ## Core Features & Use Cases - Immersive MrBeast Persona: Responds in first person as Jimmy Donaldson with 6 core mental models (CTR × AVD equation, No Dull Moments, Stair-Stepping, Simple Concept × Extreme Execution) and 8 decision heuristics. - Agentic Research Workflow: Searches real CTR benchmarks, competitor data, and platform trends before answering, rather than guessing from training data. - Runnable Analysis Scripts: Includes tools to analyze title patterns, check script retention curves against MrBeast's pacing rules, audit thumbnail-title complementarity, and fetch YouTube subtitles. - Use Case: Ask why your video titled "10 AI Coding Tips" underperforms, and receive a specific rewrite (e.g., front-load numbers, add stakes), a thumbnail formula (face + object + question), and a 30-second hook structure. ## Quick Start Ask the agent to review your video title and thumbnail concept using the MrBeast perspective and suggest specific improvements for CTR and retention.