naming

Generate 3-5 product name finalists with rationale from a structured briefing.

1|Updated Apr 22, 2014
One-click install
npx skills add https://github.com/simonnordberg/dotfiles --skill naming-simonnordberg
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: naming
Source: https://github.com/simonnordberg/dotfiles/tree/main/services/claude-code/skills/naming
Command: npx skills add https://github.com/simonnordberg/dotfiles --skill naming-simonnordberg

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Naming is the high-leverage activity of shaping a product or brand identity; this skill guides you through a disciplined, Placek-inspired approach to generate striking, durable names.

Core Features & Use Cases

  • Phase-driven process with four steps: define anchors, generate large volumes of candidates, apply linguistic and legal checks, and polish finalists.
  • Supports structured decision-making: provides 3-5 finalists with rationale and recommended next steps.
  • Includes naming psychology concepts and compound-name strategies to improve memorability.

Quick Start

Brainstorm 50-100 bold name candidates for a project using the Placek-inspired framework and present 3-5 finalists with rationale.

Frequently Asked Questions about naming

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I brainstorm bold product names for a new brand launch?

Brainstorming bold product names requires a structured briefing and a Placek-inspired process to generate 50-100 candidates, apply linguistic checks, and refine them into 3-5 finalists. This disciplined approach ensures durable, defensible options for your brand launch.

What is the best way to generate defensible product names during a naming sprint?

Generating defensible product names during a sprint involves a four-phase process: defining anchors, generating high volumes of candidates, applying linguistic and legal checks, and polishing 3-5 finalists. This structured workflow yields fast, defensible options with clear rationale.

How does the Placek-inspired naming process work for ideation?

The Placek-inspired naming process works by driving ideation through four phases: defining anchors, generating large candidate volumes, applying linguistic and legal checks, and polishing finalists. It utilizes naming psychology and compound-name strategies to enhance memorability.

Can I use this naming approach for marketing campaigns and product launches?

Yes, you can use this naming approach for marketing campaigns and product launches. It applies naming psychology concepts and compound-name strategies to produce 3-5 striking, memorable finalists with recommended next steps for your marketing strategy.

Do I need a structured briefing to start generating product name candidates?

Yes, a structured briefing is required to start generating product name candidates. The process relies on defined anchors from your briefing to automate the generation of large volumes of bold, distinctive options and refine them into finalists.