narrative-baseline-mapper

Map brand messaging across owned surfaces and set a drift baseline.

2.5k|345|Updated Dec 18, 2025
One-click install
npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill narrative-baseline-mapper
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: narrative-baseline-mapper
Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/narrative/trace/narrative-baseline-mapper
Command: npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill narrative-baseline-mapper

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

The narrative-baseline-mapper skill identifies gaps between current messaging surfaces and intended messages, setting a drift baseline for future evaluations.

Core Features & Use Cases

  • Inventory Current Messaging: Lists and compares messaging across various owned surfaces.
  • Identify Gaps: Highlights discrepancies between current messaging and intended messages.
  • Set Drift Baseline: Provides a snapshot of current messaging as a reference for future drift analysis.
  • Use Case: Before repositioning or rebranding, use this skill to ensure messaging consistency and identify areas for improvement.

Quick Start

Map the current messaging of [brand], focusing on surfaces: [list surfaces, e.g., homepage, pricing, social bios].

Frequently Asked Questions about narrative-baseline-mapper

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I identify discrepancies in my brand messaging across different surfaces?

To identify brand messaging discrepancies, inventory current messaging across owned surfaces like homepages and social bios, then compare them against your intended message to highlight gaps. This establishes a drift baseline for future consistency evaluations.

What is a drift baseline in marketing analysis and when do I need it?

A drift baseline in marketing analysis is a snapshot of current brand messaging used as a reference point to measure future deviations. You need it before repositioning or rebranding to ensure messaging consistency and track narrative drift over time.

How do I map current messaging surfaces to prepare for a brand repositioning?

Map current messaging surfaces by listing and comparing content across various owned platforms like pricing pages and social bios. This inventory highlights areas for improvement and ensures messaging consistency before you begin repositioning efforts.

Can I audit messaging consistency across owned surfaces without external tools?

Yes, you can audit messaging consistency by providing your surface information and intended message input. The system compares your current messaging inventory against the intended message to identify gaps and set a drift baseline.

What information do I need to provide to set a messaging drift baseline?

To set a messaging drift baseline, you need to provide the specific owned surfaces for inventory, such as homepages and pricing pages, alongside your intended message input for comparison and gap identification.