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neuro-testing

Predict neural responses to creative assets using Tribe v2 weights.

2|Updated Apr 15, 2026
Search Tags:#emotion#roi#attention#fmri#tribev2#neuro-testing#creative-scoring
One-click install
npx skills add https://github.com/DojoCodingLabs/GTM-Engineering-Command-Center --skill neuro-testing
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: neuro-testing
Source: https://github.com/DojoCodingLabs/GTM-Engineering-Command-Center/tree/main/skills/neuro-testing
Command: npx skills add https://github.com/DojoCodingLabs/GTM-Engineering-Command-Center --skill neuro-testing

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Neuro-testing predicts audience brain responses to ad creatives so teams can identify high-potential assets before committing media dollars, reducing wasted ad spend and speeding creative iteration.

Core Features & Use Cases

  • Neural pre-testing: Runs Tribe v2 predictions on images, short videos, audio, and text (images converted to 3s video) to estimate attention, emotion, memory, decision engagement, comprehension, and reward.
  • Composite scoring & ROI mapping: Normalizes ROI-oriented ROI metrics, applies a weighted composite formula, and maps scores to deploy/test/iterate/skip decisions.
  • Flexible execution: Supports local GPU inference, Google Colab fallback, or quick visual checks via the Meta AI demo; includes cache, calibration, and troubleshooting guidance.
  • Use case: Pre-filter a set of five ad variants to deploy the top neural-scoring creatives and calibrate weights over campaigns to improve CPA predictions.

Quick Start

Score the creative file 'hero_ad.mp4' with neuro-testing and return normalized attention, emotion, memory, decision, comprehension, reward, composite score, and a deployment verdict.

Frequently Asked Questions about neuro-testing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pre-test ad creatives to predict neural responses before spending media budget?▼

Pre-test ad creatives by running Tribe v2 predictions on images, short videos, audio, and text to estimate audience attention, emotion, and memory responses. This identifies high-potential assets early to reduce wasted ad spend and speed up iteration.

What neural metrics does neuro-testing measure for advertising effectiveness?▼

Neuro-testing measures advertising effectiveness by estimating attention, emotion, memory, decision engagement, comprehension, and reward. It applies Tribe v2 weights to generate vertex-level fMRI activation maps and normalized ROI scores for creative assets.

Can I run fMRI creative pre-testing on images and text, or does it only support video?▼

Yes, fMRI creative pre-testing supports images, short videos, audio, and text. Images are automatically converted to 3-second videos, enabling neural prediction across ad creatives, landing pages, and email templates.

How do I get a deployment verdict from creative scoring to optimize ROI?▼

Get a deployment verdict by applying the weighted composite formula to normalized ROI metrics. This maps creative scores directly into deploy, test, iterate, or skip decisions to optimize campaign CPA predictions.

Do I need a local GPU to run fMRI ad pre-testing, or are there other execution options?▼

You do not strictly need a local GPU to run fMRI ad pre-testing. The process supports local GPU inference, offers a Google Colab fallback, and includes quick visual checks via the Meta AI demo with built-in cache and calibration.

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