What problem does it solve? Product teams often launch every release with the same effort or guess at the right level of go-to-market investment. This Skill classifies each release into a launch tier (1-3) based on positioning impact, then prescribes the appropriate go-to-market activities so effort matches actual market significance. ## Core Features & Use Cases - Tier Classification: Sorts releases into Tier 1 (major/positioning-changing), Tier 2 (significant/positioning-reinforcing), or Tier 3 (incremental) using explicit criteria from Lauchengco's Loved framework. - Per-Tier Activity Plans: Provides tailored launch activity checklists for software, content products, AI tools, and service offerings at each tier. - Ethical Engagement Design: Applies Eyal's Hook Canvas and Manipulation Matrix to design retention loops ethically, plus Shotton's behavioral science guidance for positioning. - Bias & Feedback Loops: Includes a pre-launch bias check, counter-argument exercise, and a post-launch L5-to-L2 feedback loop that routes market signals back into discovery. - Use Case: A PM preparing to ship a new AI feature uses the Skill to determine it is a Tier 2 launch, then follows the AI-tools Tier 2 checklist (integration partnership, case study) instead of over-investing in a full press campaign. ## Quick Start Ask the assistant to classify your upcoming release into a launch tier and generate the corresponding go-to-market plan for your product type.
