Niveles de Comunicación - Movistar

What problem does it solve? Marketing teams working on Movistar campaigns need a consistent, mandatory way to decide how much creative freedom each campaign allows. Without a shared classification, copywriters, art directors, and planners apply inconsistent visual and tonal rules, risking off-brand output. ## Core Features & Use Cases - Three-tier classification framework: Defines LOVE (maximum freedom, emotional branding), CHOOSE (moderate freedom, product attributes without price), and BUY (strict system, price and promotions) with explicit visual, copy, and photography rules per tier. - Role-specific guidance: Provides concrete instructions for Planner, Creative Copywriter, Art Director, and Campaign Manager agents on how to assign, consume, and verify the communication_tier field. - Expressive M rules: Documents when and how the Movistar M logo can be transformed creatively, including validation requirements and explicit don'ts. - Use Case: A planner receives a brief for a Black Friday promotion, classifies it as BUY, and the art director automatically applies the strict grid, primary palette, and price composition rules. ## Quick Start Classify this Movistar campaign brief into LOVE, CHOOSE, or BUY and tell me the visual and copy rules that apply.