nw-discover

You validate product-market fit through customer interviews using a structured framework based on Mom Test principles. This approach surfaces real pain points and prevents bias, ensuring your early product concept is evaluated on genuine evidence rather than compliments.

Assumption testing is the process of validating problem-solution fit through evidence-based customer learning. You should start it at project initiation across early-stage product concepts to guide interview-driven validation and gather market context before development.

You create a lean canvas and wave decisions by executing lightweight artifact production during the discovery process. These artifacts capture problem validation and market context to formally guide the downstream DISCOVER and DISCUSS waves effectively.

Yes, you can integrate this framework with an existing lean canvas. The process produces lightweight artifacts including problem validation and lean canvas updates to ensure your current assumptions are rigorously tested through structured customer interviews.

The best way to document formal handoff is to generate context files and wave decision artifacts as part of the DISCOVER workflow. This formal handoff documentation captures validated problem-solution fit evidence for downstream execution teams.

You need structured customer learning because product teams frequently struggle to validate early product ideas and problem-solution fit without it. Evidence-based decision making prevents building solutions based on untested assumptions and market misalignment.