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obviously-awesome

Guide B2B tech teams through a ten-step product positioning process.

428|94|Updated Apr 25, 2026
Search Tags:#positioning#go-to-market#framework#b2b#market-category#value-themes#sales-story
One-click install
npx skills add https://github.com/getagentseal/founder-playbook --skill obviously-awesome-getagentseal
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: obviously-awesome
Source: https://github.com/getagentseal/founder-playbook/tree/main/obviously-awesome
Command: npx skills add https://github.com/getagentseal/founder-playbook --skill obviously-awesome-getagentseal

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

April Dunford's Obviously Awesome provides a practical framework to identify and articulate how a product fits into a market, so teams stop explaining their product and start leading with context that resonates with buyers.

Core Features & Use Cases

  • 10-step process to build a detailed positioning canvas (Competitive Alternatives, Unique Attributes, Value Themes, Target Market, Market Category, Trends)
  • Guidance on identifying best-fit customers using behavioral segmentation and real-world elicitation
  • Templates for a positioning canvas and a sales story to align internal teams and external messaging
  • Optional trend layering to amplify positioning in fit-for-market scenarios
  • Clear rules for multi-product companies to avoid conflating product and corporate positioning

Quick Start

Run through the 10-step positioning process with your team to complete the positioning canvas for your target market.

Frequently Asked Questions about obviously-awesome

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a B2B product positioning framework that resonates with buyers?▼

Building a B2B product positioning framework requires formalizing competitive alternatives, unique attributes, and value themes into a clear canvas. The process guides cross-functional teams through discovery to identify best-fit customers and market context.

What is the best way to identify best-fit customers for B2B tech products?▼

Identifying best-fit customers for B2B tech products uses behavioral segmentation and real-world elicitation. This approach helps teams discover which buyers resonate most with the product's unique attributes and value themes.

How do I create a positioning canvas and sales story for my go-to-market strategy?▼

Creating a positioning canvas and sales story involves a 10-step process that defines market category, competitive alternatives, and value themes. The completed canvas aligns internal teams and external messaging for the target market.

Can I use this positioning process for a multi-product B2B company?▼

Yes, the positioning process includes clear rules for multi-product companies to avoid conflating product and corporate positioning. It ensures each product maintains distinct market context and value themes.

When should I apply trend layering to my market category positioning?▼

Trend layering should be applied to amplify positioning in fit-for-market scenarios where market trends support your value themes. It is an optional step within the 10-step process to enhance market category resonance.

Why does my product positioning fail to make market context unambiguous for buyers?▼

Product positioning fails when teams explain product features instead of leading with market context. Implementing a structured positioning canvas clarifies competitive alternatives and unique attributes for buyers and internal teams.

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