offer-angles

Generate 6–10 positioning angles with rewritten outcome statements and use-case recommendations.

104|19|Updated Apr 14, 2026
One-click install
npx skills add https://github.com/alexsmedile/hormozi-skills --skill offer-angles
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: offer-angles
Source: https://github.com/alexsmedile/hormozi-skills/tree/main/skills/offer-angles
Command: npx skills add https://github.com/alexsmedile/hormozi-skills --skill offer-angles

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Offer messaging often underperforms because the positioning is too vague, too broad, or doesn’t clearly communicate a tangible outcome, timeframe, or mechanism. This Skill fixes conversion by producing distinct, testable positioning angles for the same offer.

Core Features & Use Cases

  • Angle generation across multiple lenses: Creates 6–10 distinct angles (outcome, time, pain, identity, effort, speed, status, mechanism, niche, anti) with 2–3 variations each.
  • Specificity and clarity upgrades: Rewrites outcomes to be more concrete, visual, and desirable, reducing vagueness like “get results” or “grow your business.”
  • Testing-ready recommendations: Selects the strongest 3–5 angles and recommends best use cases for ads, landing pages, and content, including premium vs. lower-ticket fit.

Quick Start

Use the offer-angles skill with your existing OFFER.md and ask for 8–10 distinct positioning angles that include 2–3 variations each plus the top 3 recommended options for ads and a landing page.

Frequently Asked Questions about offer-angles

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write landing page hooks that convert better?

To generate marketing messaging that converts, create 6–10 distinct positioning angles for your offer, such as outcome, time, pain, or identity. This rewrites generic claims into specific, desirable outcome statements ready for ad and landing page testing.

What is the best way to reframe a generic offer for ads?

The best way to reframe a generic offer for ads is to produce 6–10 distinct positioning angles—like effort, status, or mechanism—with 2–3 variations each. You then select the top 3–5 candidates for ad and landing page testing.

How do I create testable positioning angles for my product?

You create testable positioning angles by applying 10 distinct lenses—like speed, niche, or anti-angle—to your offer. This yields 2–3 variations per angle type and outputs a structured markdown file with use-case recommendations.

Can I use offer angles for both premium and lower-ticket products?

Yes, offer angles work for both premium and lower-ticket products. The generated angles include recommendations that match specific use cases, helping you select the best positioning variations for your particular price tier and conversion strategy.

Why does my marketing messaging fail to convert?

Marketing messaging fails to convert when positioning is too vague or broad and lacks a tangible outcome. Reframing the offer through distinct angle types—like pain, identity, or mechanism—upgrades specificity and produces testable hooks that improve conversion.