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offers

Design and diagnose marketing offers using value equation, bonus stacking, and guarantee frameworks.

Updated Aug 13, 2026
Search Tags:#pricing#conversion#guarantee#scarcity#offer design#bonus stacking#value equation
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill offers-immamdouhaboammar
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: offers
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/offers
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill offers-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Most conversion problems blamed on weak copy are actually weak offers underneath. This Skill helps you construct and improve the offer itself — the core deliverable, bonus stack, guarantee, scarcity, name, and payment structure — so conversion improves without touching the price. ## Core Features & Use Cases - Value Equation Diagnosis: Score dream outcome, perceived likelihood, time delay, and effort to find the binding constraint on a stuck offer. - Six-Component Offer Anatomy: Build complete offers covering core deliverable, bonuses, guarantee, scarcity, naming, and payment structure. - Format Playbooks by Business Type: Apply tailored offer patterns for services, courses, coaching, info products, high-ticket B2B, agency retainers, SaaS, and direct response. - Use Case: A founder says their $2K course isn't converting. The Skill runs the diagnostic loop, identifies perceived likelihood as the weakest lever, and drafts named case-study bonuses plus a conditional guarantee. ## Quick Start Ask the agent to diagnose why my current offer is not converting and rebuild it using the offer anatomy framework.

Frequently Asked Questions about offers

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design an irresistible offer for my course or service?▼

Build all six offer components: an outcome-framed core deliverable, 3-5 objection-closing bonuses, a guarantee matched to your business model, real scarcity, a memorable name, and a payment structure. Score each value equation lever to find your weakest point first.

Why is my offer not converting even with good copy?▼

Weak conversion usually signals a weak offer, not weak copy. Run the diagnostic: score dream outcome, perceived likelihood, time delay, and effort from 1-10, then audit which of the six offer components is missing or underdeveloped.

What type of guarantee should I use for a high-ticket offer?▼

Match the guarantee to your business model and buyer sophistication. High-ticket B2B works best with SLA or pilot-gated guarantees, courses with conditional completion-based refunds, and premium masterminds can use anti-guarantees when proof is strong.

When should I use the pricing skill instead of offer design?▼

Use pricing for self-serve SaaS and marketplaces where tier structure, value metrics, and packaging drive conversion. Offer design matters most for services, courses, coaching, info products, and high-ticket B2B with sales conversations.

Is fake scarcity like countdown timers effective for offers?▼

Fake scarcity converts once but destroys trust permanently when buyers notice. Use only real constraints: capacity limits, cohort deadlines, founding-member pricing, or seasonal windows, and enforce them verifiably when they expire.

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