What problem does it solve? Most conversion problems blamed on weak copy or high prices are actually weak offers underneath. This Skill helps you construct or repair the offer itself — the core deliverable, bonus stack, guarantee, scarcity, name, and payment structure — so conversion improves without touching the price. ## Core Features & Use Cases - Value Equation Diagnosis: Score dream outcome, perceived likelihood, time delay, and effort/sacrifice to find the binding constraint on a stuck offer. - Six-Component Offer Anatomy: Build complete offers with core deliverable, objection-closing bonuses, matched guarantee type, honest scarcity, a memorable name, and flexible payment structure. - Business-Type Playbooks: Format guidance for services, courses, coaching, info products, high-ticket B2B, agency retainers, SaaS, and direct response, plus worked before/after examples. - Use Case: A founder says their $2K course isn't converting. The Skill scores the value equation, finds perceived likelihood is the weak lever, and recommends named case studies, a conditional guarantee, and cohort-based scarcity instead of a discount. ## Quick Start Ask the assistant to diagnose why your current offer is not converting and rebuild it using the offer anatomy framework.
