omtm-growth

OMTM selection focuses on choosing a single, revenue- or retention-driven leading indicator that reflects traction. This metric should be movable and directly influence your startup's growth trajectory, enabling you to track progress with discipline and clarity.

7% weekly growth is a compounding discipline framework from Y Combinator that targets consistent week-over-week metric improvement. Apply it by measuring your OMTM weekly, calculating the percentage change, and aiming for 7% gains to compound sustainable growth.

Public accountability establishes an external rhythm by publishing weekly growth updates on your OMTM. This mechanism drives execution discipline and creates transparency with stakeholders, investors, and your team about measurable progress.

Yes. Early-stage startups can apply OMTM to retention-driven metrics like user signups, engagement, or cohort retention before revenue appears. The framework adapts to whichever leading indicator best signals product-market traction at your stage.

OMTM eliminates distraction by isolating one metric that directly moves your business, rejecting vanity metrics that inflate without driving real growth. This focus sharpens decision-making and prevents misaligned effort across competing metrics.