What problem does it solve? Most businesses treat marketing as disconnected tactics with no cohesive plan. This Skill replaces that randomness with Allan Dib's 1-Page Marketing Plan framework: a 3x3 grid of nine squares covering the BEFORE (target market, message, media), DURING (capture, nurture, convert), and AFTER (experience, lifetime value, referrals) phases of the customer journey. ## Core Features & Use Cases - Nine-Square Diagnostic: Scores your current marketing 0-10 by checking each square against specific, measurable criteria, then identifies the exact gaps to fix. - PVP Index Niche Selection: Scores potential target markets on Personal fulfillment, Value to marketplace, and Profitability to pick a niche you can dominate. - Full-Funnel Playbooks: Detailed references for USP creation, direct-response channel selection with CAC/LTV tracking, lead magnets, nurture sequences, pricing psychology, NPS-driven experience design, ascension models, and referral programs. - Use Case: A SaaS founder with no marketing plan uses the Skill to score their current state (3/10), select a niche via the PVP Index, draft a USP that passes the competitor swap test, and build a lead capture plus nurture sequence. ## Quick Start Ask the assistant to build a 1-page marketing plan for your business using the nine-square framework, starting with a diagnostic score of your current marketing.
