What problem does it solve?
Creating marketing copy and campaign plans from scratch is time-consuming, and teams often need platform-specific content for channels like WeChat, Weibo, Douyin, and Xiaohongshu. This Skill automates copywriting and campaign planning through Baidu Qianfan AppBuilder.
Core Features & Use Cases
- Marketing Copy Generation: Produces titles, body text, calls-to-action, and hashtag suggestions for a given theme, with optional style and platform targeting.
- Campaign Plan Creation: Builds marketing plans covering audience analysis, channel strategy, content scheduling, and expected outcomes, with optional budget and duration parameters.
- Use Case: A marketer launching a new coffee product can run the copywrite command with the theme "new coffee product launch" and receive ready-to-use promotional copy tailored to Xiaohongshu.
Quick Start
Ask the assistant to use the baidu-marketing skill to generate marketing copy for your product launch theme, making sure the APPBUILDER_TOKEN environment variable is set first.