opportunity-assessment

Evaluates product opportunities using Cagan's 10-question assessment with single-challengeable-assumption discipline.

3|2|Updated Aug 24, 2026
One-click install
npx skills add https://github.com/hero-engine/hero --skill opportunity-assessment-hero-engine
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: opportunity-assessment
Source: https://github.com/hero-engine/hero/tree/main/domains/pm/skills/opportunity-assessment
Command: npx skills add https://github.com/hero-engine/hero --skill opportunity-assessment-hero-engine

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Product teams often commit build capacity to bets based on enthusiasm rather than a defensible case. This Skill forces every opportunity through Marty Cagan's 10-question assessment, where each answer must rest on one statable assumption a skeptic can attack, turning go/no-go decisions into checkable claims instead of hand-waving. ## Core Features & Use Cases - Structured 10-Question Gate: Walks problem, target market, market size, competition, differentiation, timing, go-to-market, metrics, success factors, and recommendation as ten checkable claims. - Single-Challengeable-Assumption Discipline: Requires each answer to compress into one sentence a skeptic could disagree with, exposing the weakest link to test first. - Copy-Paste Artifact: Produces a ready-to-use assessment table with a weakest-link callout and a reasoned pursue/defer/reject recommendation. - Use Case: Before committing a quarter to a CSV export feature, run the assessment to discover the market size is undefended, route that question to market-sizing, and defer the bet with documented reasoning. ## Quick Start Ask the AI to run an opportunity assessment on your proposed initiative and produce the ten-question table with the weakest-link assumption identified.

Frequently Asked Questions about opportunity-assessment

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a Cagan opportunity assessment for a product idea?▼

Answer the ten questions in one or two sentences each, covering problem, target market, size, competition, differentiation, timing, go-to-market, metrics, success factors, and recommendation. Each answer must rest on a single challengeable assumption a skeptic could attack.

What is single-challengeable-assumption discipline in product discovery?▼

It requires every assessment answer to compress into one statable sentence a reasonable skeptic could disagree with, making it testable. Vague claims like 'the market is big' fail; specific claims like '40% of mid-market SaaS teams run manual exports weekly' pass.

When should I use an opportunity assessment before discovery?▼

Use it before promoting an initiative from framing to committed, when a bet has a compelling outcome but an undefended case, or to sanity-check someone else's pitch. It identifies which questions the corpus already answers and which need research.

Does the opportunity assessment make the go/no-go decision for me?▼

No. The assessment surfaces the go/no-go case with reasoning, but a human commits the bet, following suggest-don't-decide doctrine. The output is a proposal with an audit trail, not an automated decision.

What are common mistakes in opportunity assessments?▼

Common anti-patterns include hand-waved un-challengeable answers, skipping market sizing, answering competitive questions from memory instead of sourced research, stating a verdict without reasoning, and writing ten paragraphs instead of ten checkable claims.