ot-competitor-site-teardown

Fetch the home, pricing, and one flagship product page with curl, then parse headings in document order to reveal the persuasion flow. Extract copy fragments and nav link frequency to identify copy patterns and where the site funnels visitors.

Check the lang attribute and hreflang tags in the fetched HTML, then probe localized URL paths like /de or /fr and test for 404 responses. Never assume a global vendor localizes; absence of verified i18n becomes a differentiator.

Use curl with a browser user-agent header to fetch the raw HTML, then parse it locally with regex after stripping scripts and styles. Mark anything unreachable, such as review-walled pages, as unverified rather than quoting secondhand.

Pricing page data is a snapshot fact and must always be dated since pricing changes frequently. Verify tiers, per-unit billing, and add-ons directly on the pricing page itself before using them as a comparison anchor.

The method only cites what fetched HTML shows, so JavaScript-rendered content and gated pages like G2 reviews may be unreachable. Such findings must be marked unverified, and the analysis cannot capture dynamic or personalized page variants.