outbound-engine

Cold outbound campaigns require aligning ICP, copy quality, and deliverability. This workflow handles ICP definition, infrastructure audit, copywriting, and capacity planning, outputting a complete strategy doc and copy ready for deployment.

Expert-panel recursive scoring is an automated evaluation mechanism that iterates on outbound copywriting until it achieves a score of 90 or higher. It ensures messaging meets high-quality standards before generating the final strategy doc.

Yes, Instantly is required for the infrastructure audit and sending features. The workflow outputs copy ready to load into a platform, but actual deployment and deliverability checks rely on Instantly.

You can optimize existing outbound campaigns as well as start from scratch. The workflow supports both modes, allowing you to audit current infrastructure and refine copy to improve alignment and conversion rates.

You define an ICP using the provided template file to establish target parameters. This definition drives the entire workflow, allowing the system to score copy and plan deployment capacity accurately.

No, this workflow gates sending until explicit human approval. It generates a strategy doc and copy for human review, requiring manual confirmation before any actual deployment occurs.