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owned-media-strategy

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Create a complete owned media strategy.

Marketing & Sales#strategy#content calendar#audits#poem#owned media#ea context
Authorpeterbamuhigire
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Builds a comprehensive owned media strategy that helps clients move beyond dependency on rented platforms by owning key channels such as their website/blog, email list, WhatsApp opt-in, SMS list, and other directly controlled assets. This approach provides a durable basis for audience relationships, data ownership, and long-term growth in East Africa.

Core Features & Use Cases

  • Asset audit and channel scoping to map owned media assets (website, blog, email, WhatsApp, SMS, YouTube, etc.) and identify gaps.
  • POEM-driven integration to ensure owned channels serve as the hub for paid and earned activity.
  • Deliverables include an actionable strategy document, asset-by-asset roadmap, content calendar alignment, and tool recommendations tailored to East Africa.

Quick Start

Collect client details (business name, country, current assets, and primary objective) and provide them to generate the strategy.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: owned-media-strategy
Download link: https://github.com/peterbamuhigire/social-media-skills/archive/main.zip#owned-media-strategy

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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