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paid-ads-amazon

Plan and review Amazon Ads campaigns with margin-aware ACoS targets and search-term guardrails.

3.4k|426|Updated Mar 27, 2026
Search Tags:#campaign planning#ppc#search terms#sponsored products#Amazon Ads#asin targeting#ACoS
One-click install
npx skills add https://github.com/nowork-studio/toprank --skill paid-ads-amazon
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads-amazon
Source: https://github.com/nowork-studio/toprank/tree/main/paid-ads/paid-ads-amazon
Command: npx skills add https://github.com/nowork-studio/toprank --skill paid-ads-amazon

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Amazon Ads performance is hard to judge without connecting spend to product margins, and teams often misread ACoS or overreact to search-term data. This Skill structures Amazon advertising planning and review around unit economics so decisions are grounded in contribution margin, inventory, and attribution context.

Core Features & Use Cases

  • Margin-Aware Planning: Record ASIN, marketplace, currency, contribution margin, price, inventory constraints, and target ACoS before proposing any campaign structure.
  • Structured Campaign Proposals: Define product scope, campaign intent, automatic discovery versus manual term/ASIN targeting, budgets, negative keyword rules, and review windows.
  • Evidence-Based Review: Report spend, attributed sales, ACoS, ROAS, orders, conversion rate, and search-term quality for complete comparable periods, with reporting lag and attribution source stated.
  • Use Case: Given an Amazon Ads performance export for a product line, evaluate whether current ACoS is acceptable relative to margin, identify search terms to promote into controlled targeting or add as negatives, and produce a reviewable operator brief.

Quick Start

Use the paid-ads-amazon skill to review this Amazon Ads export for ASIN B0XXXXXXX with a 25% target ACoS and recommend budget and negative keyword changes.

Frequently Asked Questions about paid-ads-amazon

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I know if my Amazon ACoS is good or bad?▼

ACoS is spend divided by attributed ad revenue, and it is only good or bad relative to your contribution margin and strategic goal. This Skill evaluates ACoS against recorded product margin, price, and inventory constraints rather than generic benchmarks.

How to analyze Amazon Ads search term reports?▼

Treat search-term findings as evidence for targeted negatives or promotion into controlled manual targeting, not as a reason to remove broad discovery campaigns prematurely. Review terms over a complete comparable window alongside conversion rate and attributed sales.

Can this skill make changes directly in my Amazon Ads account?▼

No, it does not declare a first-party Amazon Ads mutation surface. It works from a verified connector or supplied performance export and marks all proposed changes as ready_for_review until an authorized operator confirms them.

What inputs do I need for an Amazon Ads campaign plan?▼

Provide the product or ASIN, marketplace, currency, contribution margin, price, inventory constraints, and target ACoS. The Skill then proposes campaign intent, targeting hypothesis, budget, negative rules, and a review window.

Why does Amazon Ads attribution affect performance review?▼

Amazon reporting has lag and specific attribution windows, so judging performance on incomplete periods misleads decisions. The Skill requires stating the attribution source and reporting lag, and separating the advertised product from measured cross-sell.

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