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paid-ads-audit

Audit Google Ads and LinkedIn Ads campaigns with a scored checklist report.

29|12|Updated Mar 30, 2026
Search Tags:#audit#google-ads#linkedin-ads#paid-ads#conversion-tracking#ppc
One-click install
npx skills add https://github.com/matteotitta/genesys-skills --skill paid-ads-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads-audit
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/primitives/paid-marketing/audit/paid-audit
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill paid-ads-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill solves the problem of performance degradation and structural inefficiency in paid advertising accounts by providing a rigorous, data-backed diagnostic framework.

Core Features & Use Cases

  • Structured Diagnostic Checklist: Evaluates account health across tracking, structure, targeting, creative, and budget efficiency.
  • Prioritized Recommendations: Generates a scored report that identifies quick wins versus structural overhauls.
  • Use Case: Use this when a client's CPL has spiked or when taking over an account from a previous agency to identify exactly where budget is being wasted.

Quick Start

Run the paid-ads-audit skill by providing your campaign performance CSV exports and asking for a structural health check.

Frequently Asked Questions about paid-ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit Google Ads and LinkedIn Ads campaigns to find wasted budget?▼

To audit paid ad campaigns, you evaluate account health, targeting, and conversion tracking using a structured checklist. This diagnostic framework identifies quick wins and structural overhauls to stop budget waste.

What is a paid ads audit and when do I need one for my B2B SaaS?▼

A paid ads audit is a data-backed diagnostic of your campaign structure and efficiency. You need one when your CPL spikes or when taking over an account to identify wasted budget.

How do I check conversion tracking and account health from a campaign CSV export?▼

You can check conversion tracking by importing campaign performance CSV exports into a structured diagnostic checklist. This evaluates tracking configuration and scores overall account health.

Can I use this PPC audit approach for both Google Ads and LinkedIn Ads?▼

Yes, this PPC audit approach works for both Google Ads and LinkedIn Ads. It evaluates targeting configuration, creative quality, and budget efficiency across both platforms simultaneously.

What is the best way to identify quick wins versus structural overhauls in paid ads?▼

The best way to identify quick wins is by generating a scored audit report based on a structured diagnostic checklist. This prioritizes recommendations by separating immediate fixes from structural overhauls.

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