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paid-ads

Manage cross-platform paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok.

1|Updated May 10, 2026
Search Tags:#audience targeting#google ads#paid advertising#roas#retargeting#meta ads#campaign optimization
One-click install
npx skills add https://github.com/Avihusitton/gil-therapy --skill paid-ads-avihusitton
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/Avihusitton/gil-therapy/tree/main/.agents/skills/paid-ads
Command: npx skills add https://github.com/Avihusitton/gil-therapy --skill paid-ads-avihusitton

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill eliminates the disjointed, guesswork-heavy process of managing paid advertising campaigns across multiple platforms, reducing wasted ad spend and improving return on ad spend for businesses looking to acquire customers or generate leads efficiently.

Core Features & Use Cases

  • Cross-platform campaign strategy: Tailored guidance for Google Ads, Meta, LinkedIn, Twitter/X, and TikTok based on business goals, audience, and budget.
  • Audience targeting and retargeting: Frameworks for building high-intent audience segments, setting up retargeting funnels, and excluding non-converting users to maximize ad efficiency.
  • Optimization and scaling: Actionable levers to reduce CPA/CPC, improve ad relevance, and scale winning campaigns without disrupting platform algorithm learning. Use case: A B2B SaaS team with a $15k monthly ad budget can use this Skill to build a structured LinkedIn and Google Ads campaign targeting HR decision-makers, set up proper conversion tracking, and define a 4-week testing and scaling plan to hit demo request targets.

Quick Start

Use the paid-ads skill to build a Google Ads search campaign for your B2B SaaS product, define audience targeting, set up conversion tracking, and outline a 4-week testing and scaling plan.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build cross-platform paid ad campaigns for Google Ads and Meta?▼

The Skill provides structured frameworks for cross-platform campaign organization, covering platform selection, audience targeting, conversion tracking setup, and creative guidance for Google Ads, Meta, LinkedIn, Twitter/X, and TikTok.

What's the best way to set up retargeting campaigns to maximize ROAS?▼

Set up retargeting funnels by building high-intent audience segments and excluding non-converting users. This structured framework maximizes ad efficiency and improves return on ad spend.

Can I optimize and scale winning ad campaigns without disrupting algorithm learning?▼

Yes, you can scale winning campaigns using actionable optimization levers to reduce CPA/CPC, improve ad relevance, and scale without disrupting platform algorithm learning.

Does this approach support paid advertising for B2B SaaS lead generation?▼

Yes, it supports B2B SaaS lead generation by structuring LinkedIn and Google Ads campaigns to target specific decision-makers, set up conversion tracking, and define testing plans to hit demo request targets.

How do I reduce wasted ad spend across multiple advertising platforms?▼

Reduce wasted ad spend by applying structured frameworks for campaign organization, budget allocation, and audience targeting across platforms, eliminating disjointed guesswork and improving customer acquisition efficiency.

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